Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

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Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America

Thomas L Friedman

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Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman, Rom Brafman

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Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H Thaler, Cass R Sunstein

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

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Stumbling on Happiness

Daniel Gilbert

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