My general premise is not about selling clothes. If that's your end goal, then all of a sudden everything looks the same, you know - you start designing by numbers.
I can come up with 30 T-shirt designs in a day, but it's just about where to slot each of them. That's streetwear to me. It's about knowing where to buy things, not this mass thing you can get anywhere.
I'm fascinated by the idea that a human connection can be triggered through inanimate devices.
I have this overriding principle that streetwear could end up like disco: that it will be perceived well at the time but doesn't age well at all.
My dad is a Ghanaian immigrant, and he wanted a son who was an engineer.
My first degree was in structural engineering, which is super-boring.
Fashion and music are two great artistic forms that can be molded by the youth culture - our taste and our passion for evolving things in our limited time on earth allows us to look at things with fresh eyes.
Every idea that comes to mind I execute, or I look for outlets to put out ideas.
DJing is my only peace of mind. When the phone is off, I play my favourite songs really loud for myself, and I'm not talking to anyone; I'm not managing anything. It's just, like, a time when I can listen to music.
For me, there's a subtlety in focusing on the right shape of T-shirt and pant. I recognise that it's boring, but the idea is to catch people off-guard and reward them in some valuable way.
If you look at why people become wack as they get older, it's because they stop doing the things they did that were formative to their work. You can't mentally stay still. You can't not challenge yourself.
Growing up, at high school, we all used to wear Champion garments, which, in America, are standard-issue gym uniforms.
I just wanna start a brand that inspires and is geared towards youth.
Take Tom Sachs as an artist. His brain is more brilliant than anything, so of course, anything he puts out over a ten-year period is going to continue to be super relevant. But if you look at some artists, they have one good idea, but unless you know where it's coming from, it's not going to be lasting.
My graphic design skills are superior to a lot of other things I can do; I use it as a part of my tool kit.
I don't have to choose between high fashion or streetwear. My brand reminds me that it doesn't have to fit in a box. It can just be in a gray area.
Art is made in hindsight.
All I do all day is think of ideas and implement them. That's an industry, you know. I'm trying to make art on a commercial scale.
The most important message is to let me just focus on making the most beautiful normcore clothes, but as luxurious as possible.
I want to put culture on a track so that it becomes more inclusive, more open source.
