The upfront spend to build trial, authentic reviews, web traffic, and passion for your product is far less expensive than paying tens of thousands of dollars for a one-time activation with an 'of the moment' star.

The best way to achieve a great style without a blow-dryer is, after washing your hair, take a towel and flip your head upside down, wrapping it up in a twisted towel for 15 minutes. Once you take it down, a lot of the excess water will have been absorbed by the towel.

Our massive sampling campaigns have been some of the largest in the professional hair care industry and were the foundation to building our distribution to 30,000-plus doors.

Loving our hair and accepting others' is a simple but powerful way to encourage self-love and bring people together while celebrating our uniqueness.

The Miss America Organization's philanthropic arm is particularly appealing to me, as I have made it my mission to give back in ways that empower women and celebrate diversity.