I hate the word 'rendering,' as it equates to 'pouring concrete' on ideas that demand continuing dialog. 'Trade secrets' imply hoarding of knowledge.
I think of myself as a translator. I just change the dry, unfeeling language of data into a visual language that allows for feeling.
I find myself walking these lines. Like I might be an artist, but I also might be an activist. And I'm trying to be both in a way that honors both and doesn't stray too far into either.
Activating is about changing people's perceptions of overlooked or invisible spaces. A building can become an archetype, invisible, like for a New Yorker, for example, the Statue of Liberty. You look at it, and it disappears into the thousands of times you've already seen it.
All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.
I used to be a photographer - and now I'm some kind of digital photographic artist.
