So often corporate America, business America, are the...... "Frank Luntz"の名言

So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
— Frank Luntz

タグ: understand, know, facts, business

"Frank Luntz"の他の名言

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
— Frank Luntz

タグ: worst, single, think, communication

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
— Frank Luntz

タグ: than, story, more, truth

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
— Frank Luntz

タグ: because, open, need, winner

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
— Frank Luntz

タグ: care, people, communication, success

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
— Frank Luntz

タグ: language, never, world, politics