Everybody is a True Believer. Everybody has a little nugget they're convinced of that is the opposite of the nugget on the other side. And they're convinced it's fact.
You've either got to find a way to make your continuing characters insteresting without making them maudlin or overwrought, or you've got to put more emphasis on the suspects.
I've been a teacher at the college level, in composition mostly, and I've been an editor on magazines.
My husband used to take care of the business part of this, and after he died I found I wasn't really any good at it. I hate remembering who owes me what and bugging them if they haven't paid me.