When I signed up for Google Plus, my reaction after playing around with it for a little bit was like, 'Huh, I think Facebook should be scared.' In part, because it's a really elegant product. It's very fast.
When a dish really hits a nerve with the American palate, it can really take off across the entire country, facilitated by food vendors' freedom to copy good ideas.
You know, search has never been a strong suit of Facebook.
Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type of the story.