That's where the Black Keys and Jack White have succeeded and I've failed: They've actually convinced college kids that they're listening to hip music - but it's just blues twisted a new way - while I'm playing for the college kid's parents.
You often see lifestyle over substance in L.A. Some rock stars dress up like they're going to play a gig when they're just going to the 7-Eleven store on a Tuesday night.
Being a niche kind of artist, you're not going to make a lot of friends in the traditional music biz.
If I'm soloing, I usually try to start with a theme, which will often stem from the blues.
I'm a self-loathing slide player. Some people like the way I play slide - I hate it.
There was a rumour that I was buying Gibson. It circulated around the Internet... And I just go, 'How well off do you think I am?' I play blues-rock for a living. It's like a vow of poverty.
