It was very deliberate that Daring Fireball wasn't defined as a Mac site or an Apple site, and this was fortuitous.
It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today. And if that's true, that means it should be more expensive. Not 'should' in any moral sense, but simply because that's how the principle of supply and demand works.
