My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.
タグ: unique, legal, you, communication

"Judy Smith"の他の名言

Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer.
タグ: game, social-media, business, me
While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad.
タグ: bad, remember, good, success
I charge by the hour, or I am on a retainer. We try to work with the client.
タグ: charge, try, i-am, work
Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions.
タグ: than, questions, nothing, legal
Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences.
タグ: carry, consequences, workplace, illusion
V"Judy Smith"の名言をもっと見る