As philanthropists, the most powerful legacy we can create is one that keeps on giving - through our children.
When you give as a family, not only are you sharing the happiness that giving brings you by watching it translate into positive change, but you are also transmitting your giving values to your children by engaging them in the giving process itself.
Philanthropy is often seen as society's risk capital. That means the onus is on philanthropists, nonprofit leaders and social entrepreneurs to innovate. But philanthropic innovation is not just about creating something new. It also means applying new thinking to old problems, processes and systems.
Actively deciding to give to causes that move you deeply is far more fulfilling than the momentary gratification derived from signing a check and mailing it to a nonprofit about which you know little more than what's on the brochure they sent you.
Historically, philanthropy has been something that you do when you turn 65, and you are retired, and you have spent your life accumulating your financial resources, and now you finally have time to do it. But because of the Internet revolution, that in turn revolutionized economic growth and wealth generation.
When incomes and bonuses decrease, revenues falter, and businesses stumble, it's more important than ever to give - not necessarily more, but in a way that matters more. When incomes are down and wallets are stretched, the effectiveness of our giving is what really counts.
