'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

In Europe and Australia, there is something called the Tall Poppy Syndrome: People like to cut the tall poppies. They don't want you to succeed, and they cut you down - especially people from your own social class.

In my teens, I joined the Parachute Regiment. I jumped out of lots of airplanes, as much as the Government budget would allow us to. I did two active tours of duty: Northern Ireland, and then the Falklands war.

The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it?

In Botswana in the Kalahari Desert there's a tented camp called Jack's Camp, which is like old Africa meets Ralph Lauren. The Oriental rugs, the old leather chairs - you feel like you've just jumped out of a Ralph Lauren ad.