I spent my whole life avoiding the public eye. At these food shows, I'm open quarry again.
The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies.
My background is in biology. Before getting into the family business, I worked at the Predatory Bird Research Group at the University of California at Santa Cruz, fundraising for them.
When coffee prices fall below production costs, farmers are often forced off their land, and they lose their homes, everything. With fair trade, farmers get a fair price for their harvest with a guaranteed minimum, so they can invest in their crops.
Barley malt has a really deep, rich taste. A lot of manufacturers have switched over to corn syrup over the years because it's a cheaper sweetener, but it doesn't have the flavor.
