There needs to be some standards around launching an ICO and investing in ICOs in the space, and I caution all to tread carefully until those standards emerge.
Ethereum exists because it enables developers to write smart contracts better than Bitcoin in the near-term. Zcash will exist because it will attempt to do privacy better than Bitcoin in the near-term, and the token gives you access to the anonymity protocol.
Decentralized consensus technology will reach the mainstream when products are built that both empower consumers to take control of their own data and also offer users great UXs.
The crypto market has set the bar shockingly low for entrepreneurs to raise money, and this is dangerous for everyone involved.