Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.
タグ: use, turn, fans, technology

"Peter Guber"の他の名言

When somebody is enthusiastic about a job opportunity - but gives off the feeling that this is not the only one they have on the table - they become more seductive in the employer's eyes. You become more desirable because it shows that you're making a conscious and thoughtful decision for the right reasons.
タグ: job, opportunity, you, eyes
The arts tend to be more liberal. There tends to be more social relevance in the arts.
タグ: arts, liberal, social, more
I never look in the rearview mirror.
タグ: rearview, rearview-mirror, never, look, mirror
Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.
タグ: religion, business, heart, politics
Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
タグ: story, only, control, will
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