At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
I've said many times that I might as well have webs between my toes.
I think a businessman can be an artist just as much as a writer or a sculptor, so I'm real proud of what the company has become.
I think I'm not a natural-born salesman, for sure, but If I have a product I really believe in, I can overcome some of the shyness and get through the things that aren't natural to me.
A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's been with me ever since.
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
