I empathise with the fact that people want to look their best. A hat is all about how it makes you feel - it's so much better than a nip and tuck, and a lot less painful.
Hats are for life's ultimate moments. They're worn at races, at weddings. Occasions many of us, who aren't royals and celebrities, only attend once or twice in a lifetime.
I remember in the early nineties people saying the hat was just for old women, but that's ridiculous.
Hats are really for ultimate occasions, so when I make one, I try to do something different, something noticeable.
Hat-making is laborious and time-consuming. It's a very tactile medium, and you can develop the skills, but it's one of those things: you either have it, or you don't. I love bringing something to fruition with my hands that gives people pleasure.
When you meet someone, you meet their face. It's the most potent part of the body to embellish.