I'm not interested in clothes that just convey a certain look or fashion. Clothes for me have always been a form of self-expression.
What I love is this idea of a wardrobe, the idea that we're establishing certain signatures and updating them, that a change in colour or fabric is enough.
My relationship with fashion is playful and very expressive of what I'm feeling at the time.
Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes.
I just have to be very, very organised.
I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.
