If you look at any of the big companies, whether it is IBM or L'Oreal, they have a corporate religion and corporate self-image that makes it very difficult for them to execute in different areas.
My aunt looked like Lucille Ball, and everything she touched was beautiful and elegant. But I was intelligent enough to understand I would never be like her.
When I was in graduate school in consumer science and math, all of the big companies had labs, all doing blue sky research.