Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
タグ: find, emotion, human, technology

"Simon Mainwaring"の他の名言

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
タグ: brand, advertising, understand, your
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
タグ: ability, more, influence, power
The keys to brand success are self-definition, transparency, authenticity and accountability.
タグ: keys, accountability, brand, success
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
タグ: celebrity, influence, community, simple
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
タグ: emotional, way, treat, social-media
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