I trained my son to be a puppeteer since he was a little boy.
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
I was turning down cigarette campaigns before it became fashionable. I wouldn't let CBS Radio sell 'The Stan Freberg Show' to R.J. Reynolds and American Tobacco, which had sponsored Jack Benny, the man I replaced.
