Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
I want the entire smartphone, the entire Internet, on my wrist.
I had a TV set and a typewriter and that made me think a computer should be laid out like a typewriter with a video screen.
My goal wasn't to make a ton of money. It was to build good computers.
Every dream I've ever had in life has come true ten times over.
Hard disks have disappointed me more than most technologies.
