Our mission for younger people is to do our best to make exercise cool, hip - the thing to do.
I was a 'Duck Hunt' and 'Mario' guy, and stuff like that. I was never technologically driven. I never had all the cool, new toys. I was the youngest child, I wasn't the only child, so I wasn't spoiled as a kid. And, we were on the farm, so we didn't have a lot. Also, with computers, I'm not very good with them. I just check my email.
What turns teenagers on more than the Internet these days? If you can get a language out there, the youngsters are much more likely to think it's cool.
