Even the juncture in history and the zeitgeist we live in is something we choose, setting the scene for the spiritual fodder we need to grow and achieve deeper elevation of our souls.
What the soul is after is - the highest feeling of love you can imagine. This is the soul's desire. This is its purpose. The soul is after the feeling. Not the knowledge, but the feeling. It already has the knowledge, but knowledge is conceptual. Feeling is experiential. The soul wants to feel itself, and thus to know itself in its own experience. The highest feeling is the experience of unity with All That Is. This is the great return to Truth for which the soul yearns. This is the feeling of perfect love.
To an ego, being ignored is equivalent to annihilation. To not exist is any ego’s greatest fear. It is a warranted fear because the ego does, in fact, get annihilated in proportion to the growth of one’s spiritual realisation. However, the rewards of spiritual development so outshine the feeble offerings of the ego that it is an insignificant price to pay. Does one begrudge paying a small price for something invaluable?