If you throw a frog in boiling water, he'll just hop out. But if you put him in warm water and slowly amp up the temperature, he won't notice and end up boiled.
Videogames have existed for almost 40 years now, yet every year, we see major and unexpected advances.
Do you remember the first three years of Steam? People absolutely hated that Valve forced you to launch their game through what some people called a virus at the time, which was the Steam client. But Steam led the digital distribution revolution: it was the first across all platforms.
Microsoft has been taking a series of steps for a while now to close down the Windows ecosystem. They can't do it all at once, because there would be an industry uproar. But one little step at a time, they're trying to take it all over.
We'll turn down crappy games that are submitted to the Epic Store.
Onstage at Build, Phil Spencer said the Xbox is an open platform - which surprises me, because you have to get your game concept approved before you start developing it. Then you have to get every update approved. Microsoft has absolute control.
