Apple doesn't need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles while waiting for entirely new forms of publishing to develop.
The profusion of fonts is one more product of the digital revolution. Beginning in the mid-'80s and accelerating in the 1990s, type design weathered the sort of radical, technology-driven transformation that other creative industries, including music, publishing, and movies, now face.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Neon signs don't consume much power, but they look like they do. A cousin of fluorescent lighting, neon is actually quite energy efficient. A neon tube glows coolly when high-voltage, low-amperage electrical power excites the gas within it.
On the Internet, people on the tails of the bell curve can find one another.
Glamour is not something you possess but something you perceive, not something you have but something you feel. It is a subjective response to a stimulus.
