I've done commercial work for Amtrak. However, that was branded as Stanton. I stipulated at the very beginning that it was not going to involve 'Humans of New York,' that I wasn't going to promote it on 'Humans of New York.' So nobody who follows me really even knows that I did it.
I know I have a caption that I'm going to use when somebody tells me something I've never heard before. It's very rarely a thought, a philosophy, when somebody says, 'Oh, I don't like cheese' or 'Oh, I think the government should be overthrown,' because so many people share these thoughts. But what people don't share is stories.
I struck upon this kind of crazy idea that I was going to go to New York and stop 10,000 people on the streets and take their portrait and create kind of a photographic census of the city.
Wherever I go, I just try to show normal life. If the work helps to dispel stereotypes, it's because I seek not to portray the extremities of a place, but the vast majority of people who are quite normal and are having normal life experiences.
I always say that my favorite people to interview are the people who are at the beginning and the ends of their lives because they have two alternate perspectives of the world, and neither of them are less profound.
Each time I arrived in a new city, I'd get lost in the streets and photograph everything that looked interesting, taking nearly a thousand photographs every day. After each day of shooting, I'd select 30 or 40 of my favorite photographs and post them on Facebook. I named the albums after my first impression of each city.
I was making projections about 'Humans of New York,' back when I had zero followers, that made all my friends and family roll their eyes. I'd throw out these huge numbers: 'One day, a million people are gonna be looking at this. Trust me.' And even those wild, wild numbers I was throwing out have just been smashed. So, it's a good feeling.
My two biggest lessons learned as a trader are take risks and get comfortable with taking losses and setbacks to help move you forward.
The media chooses to portray the most extreme and violent aspects of a place. I do the opposite and portray the normality.
I've got 50,000 Facebook fans inside of Iran, and Facebook is banned in Iran. I think the people who follow 'Humans of New York' the most after New York City is Tehran. I have a really special affection for the Persian people because they've really taken to my work.
'Humans of New York' is basically somebody walking up to absolute strangers on the street every day and, within minutes, talking with them about very personal things. Some things they haven't even told their best friends or family members.
Without social media, I'd probably just be a quirky, amateur photographer with a hard drive full of photos. I'd be cold calling respected publications, begging for a feature.
I've always felt like an artistic person. I can't draw or paint or sculpt. I never really had technical skills, but I've always felt like I appreciate really beautiful things, and part of taking a good photograph is being able to recognize beauty.
Interviewing someone is a very proactive process and requires taking a lot of agency into your own hands to get past people's general normal self-preservation mode.
In July of 2010, I lost my finance job in Chicago. Instead of updating my resume and looking for a similar job, I decided to forget about money and have a go at something I truly enjoyed. I'd purchased a semi-professional camera earlier that year and spent my free time taking photos in downtown Chicago.
