Products have to be designed in a way that they are comprehensible.
I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.
As designers, we have a great responsibility.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
