I think we have a fascinating new and quite dominant input into politics - and it wont go away. From time to time, people articulate a view that we should ban opinion polls, but that's nonsense.
So to that extent that was a very sharp reminder a few months out from the election that we weren't performing in the eyes of the public to the level that they wanted if they were going to re-elect us. So we went out and were much more upfront on issues.
