I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.
Trends carry on forever, until they stop. I want to be around after things come to a standstill. As a result, I tend to be pretty conservative.
