At a big company, often size turns into constipation; it fogs the lens about what's really happening. Sometimes with size and success comes the notion that since we've done things to be successful, we have the formula and can institutionalize it. That can be death.
No one works harder at inspiring athletes all over the world than our team at Nike. Creating those experiences requires an amazing amount of energy, a steady flow of big ideas to excite and surprise people, and a constant dialogue that connects us on a personal level.
Eventually, I developed compartment syndrome in my calf and had to get surgery. I run three to five days a week now, mixed in with walking and other things. I want to run just because I enjoy it.
I don't think you need a certificate to truly legitimize you or authenticate you as a designer. I think real innovation and creativity can come from everywhere.
Let's start with the athlete, Nike's original and most important collaborator. To us, everything starts with the insight. That's why we work with the deepest roster of athletes, to gain the most profound understanding of what's needed to perform.
At Penn State, I ran distance and cross country as a walk-on. I wound up running a lot of marathons, 30-plus. I was okay. I won one in Johnstown, Pennsylvania. I think it was around 2:30. I could crank those out all day.
I tend to gravitate toward people who are a bit more eccentric and creative and artistic in some ways. And I like bringing disparate kinds of creative people together to create some great work, even to share points of view on a new direction.
I ran over 10 years without missing a day, averaging close to 15 miles. I loved being able to run a long distance and get that feeling of strength and exhilaration from being in good shape. There was a meditative quality about it. Almost effortlessness. That's a special feeling.
One of the challenges of innovation is challenging a set model. A traditional way to manufacture footwear existed for hundreds of years. Now we have a whole new way.
The psychology of performance in athletic footwear and apparel is very real. Most athletes do not say, 'Just give me what works the best - I don't care what it looks like.' They're very concerned with what it looks like and how it makes them feel.
Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.
I always carry a sketchbook around with me, and I sketch whenever I can... I might be in a financial review and be sketching because I find that I actually listen better when I sketch. Truth be told, there are probably more sketches in my books than there are written notes.
You don't always have to start over to create an emotional reaction to your product. It's always powerful to deliver a breakthrough, but there's also a true art to making something great even better.
I was a pretty independent kid. I thought maybe I'd be a veterinarian or an environmental lawyer.
