"Marshall McLuhan"の名言

American youth attributes much more importance to arriving at driver's license age than at voting age.

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.

A successful book cannot afford to be more than ten percent new.

It is the weak and confused who worship the pseudo-simplicities of brutal directness.

Money is the poor people's credit card.

The new electronic interdependence recreates the world in the image of a global village.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of U.S.A. - not on the battlefields of Vietnam.

Publication is a self-invasion of privacy.

With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

Art is whatever you can get away with.

A point of view can be a dangerous luxury when substituted for insight and understanding.

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.

An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.

Advertising is an environmental striptease for a world of abundance.

Antipathy, dissimilarity of views, hate, contempt, can accompany true love.

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

Ads are the cave art of the twentieth century.

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'