I want people who see my watches to go, 'Wow!' And the more they look at them, the more they go into it, the more I want them to say, 'Wow!' I work on a razor blade between gimmickry and amazement.
My only market analysis was to look around and see that, in one way or another, most watches are inspired by watches that were made in the 18th and 19th centuries. If I wanted a watch like that, I'd much rather buy the real thing at auction than a replica.
