One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.
First of all, at any company, the investment in research and development in the products is the lifeblood, so that is a critical element of anyone's future going forward.
If you think about the history of mobile handsets, in many respects there was a time when Asia and then Europe all led North America.
When you went into a Boston Chicken and ordered quarter-chicken, white, with mash and corn, when that was rung up, that would signal all the way along the supply chain the need for more potatoes to be put on a truck a thousand miles away.
In an automobile, if you think about the navigation system - of all the cars in the world, four out of five cars in the world if they have a navigation system have something from Nokia inside that car - the data, the platform, something. So we play a very strong role there.
