We have made the decision that we're going to take some key products, such as the Wrangler and the Grand Cherokee, and protect those as being true American icons: produce them in the U.S. and make them available nowhere else.
Following the automotive pack down unwise and unprofitable roads is not just naive but also very dangerous.
All my bloody pants look the same; all my sweaters look the same. The shirts change; they're all blue.
Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.
Who my successor is will be up to the board, not me.
If you put a Ferrari sticker on a toaster, it doesn't go any faster.
