The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.
Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.
Would you want anyone to read, See or hear... that picture, video, blog, quote, audio or rant... tomorrow, next week, next month, next year or in five years? Then don't post it today.
