Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.
The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it.