"branding"タグの名言

Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing prayers to God who will continue giving you cheers.

Confident Assured Posture: Foundation of Powerful Style

Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.

A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

BUILD A LIFE THAT CREATES THE OPPORTUNITY TO DO GREAT WORK.

It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.

Brand before liftoff. For the best launch, the farthest reach, and the most results, build the brand foundation and fuel it while it is still on the launching pad. Designing a brand after you take off is like fueling a rocket after its lifted off.

Amplify with your authority instead of shouting publicity. A sell only goes so far. Your experience, knowledge and authenticity have the endurance to engage and sustain a connection.

In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.

If I have to justify or prove my friendship to you by liking or sharing a post, then we are not friends. People I call friends, don't use passive-aggressive approaches with their friends to bump up their likes, shares or connections online.

Are you selling with soul or do you come off like you are selling your soul? If people only see you selling your expertise all the time, without experiencing elements of you sharing the expertise and knowledge you have, then what reason are you giving them to trust you or buy? 

Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.

Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.

The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it.

The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet.

Managing to follow through for a day is good. But, managing to follow through every day, for days, weeks and months creates authentic and consistent results.

All the drive in the world is worthless if you are driving yourself off a cliff. Match the motivation, determination and drive with education, organization, and implementation to cross the finish line.

The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.

If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How

Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content