We know the number of conference rooms and phone booths that make a building successful.
If you can figure out a way for people at all different stages of life to believe that they're all meaningful to each other, then yes, WeLive can work anywhere.
In the big picture, we see WeLive as a huge opportunity, as big as WeWork, for sure.
When you go to a normal architecture firm they aren't going to be innovative in terms of their systems. They're not going to be thinking of the whole lifespan of this project, or how do we document every single light bulb, or every product, so that when a chair breaks in a conference room, we can replace it right away.
Trends start and then explode very quickly, and pretty soon it's everywhere, including McDonalds.
Many of our buildings have large format murals that are of varying subject matter, and we've found that those are the sort of things that make people stop, digest, and absorb.
Look, I'm 41 with a six-year-old son, and even though I live in a building with a million kids, he doesn't have one friend there because there's no context for making that happen. I think there's a huge market for a connected building where I could broadcast to other parents that I want to set up a playdate for my child.
The reality is we are all about servicing people and helping them achieve their dream, follow their journey and define their own success. When that is 100% authentic that flows through everything we do and translates.
People need a space that they can go to make a conference or Skype call. It's important to create those spaces and create a company culture that supports those spaces.
We're really focused on being 'of no time.' We studied the idea of timelessness, looking at what designs in history have become timeless.
When we imagine a future for both WeWork and WeLive and the other things that we're doing, it really is about unlocking people.
