"cwealthc"タグの名言

It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.

By directing without assumption and validating with fact… By avoiding the hype and digging into the proof of concept… and by vetting and double checking for the facts and fiction… You can move past the false messaging to find the authentic routes for your vision.

Just because an eloquent, articulate and well-spoken person is sharing something, does not make what they are saying, true.  Just because someone can relay information with an engaging, exciting or enticing delivery, does not mean what is being said is fact.  Deciding what is true based on only emotion and not connecting with logic, looking up facts and researching for the proof behind it,  can be very dangerous.  Back it up before you buy into it. 

The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real.

Developing individualized operation and communication plans that are rooted in the authority and authenticity of the people, the story and the product allow for better creativity, production and engagement.

Writing the story, plan, protection, and process based on the authenticity, validity, and authority of a business creates the soundest foundation to build a business on.