If You... say the same things as everyone else… share the same links as everyone else… post the same quotes as everyone else… and put up the same pictures as everyone else… Why should anyone think you are any different than everyone else? You have your own creativity. You have your own story. Stop trying to tell another person’s story and start engaging people with yours.
Are the people you are listening to experts in selling or experts in their given fields or both? Many can sell their services with a greater expertise than the expertise they have in the services they are selling. Watch out, look out and dig deeper.
In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.
Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.
The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it.
All the drive in the world is worthless if you are driving yourself off a cliff. Match the motivation, determination and drive with education, organization, and implementation to cross the finish line.
The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.